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Tips & Articles:

Your Newsletter’s Purpose: Five Key Questions to Ask at the Beginning

Printed Newsletter Basics

10 Steps to Improve Your Newsletter

10 Tips to Save Money on Printing

Pre-Print Preparation Checklist

Reasons to Have a Newsletter, Part 2

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Why Have a Printed Newsletter? The Benefits of a Professional Newsletter (part 1)

Did you know the average consumer is exposed to more than 4,000 marketing messages a day? Will they remember yours?

A professional, printed newsletter — when well–designed and typeset, well–written and properly edited for your target audience — is the most economical, efficient, effective and under–used communication, marketing, branding tool and strategy available.

Generic word processing templates no longer fit the bill or fill the need for today’s sophisticated consumer. A newsletter will help you present the desired information and image — a professional, successful image — for your business or organization.

A professional printed organizational, departmental or business newsletter can complement your website by reaching out to new audience members while reinforcing your identity and brand. A newsletter can actually help bring new traffic and more visitors to your website. Websites are great (and more necessary than ever), but they aren’t the single answer to everything. Your printed newsletter has a stronger visual and memory impact than a visit to a website — people keep newsletters longer than any other type of marketing materials.

Professional writing, editing and design of your business publications, will keep your business, organization or services in the forefront of your target audience — especially a printed newsletter which is a very effective tool and strategy for marketing, outreach and ongoing relationship-building. In fact, printed newsletters can be money-makers!

Do you want to retain customers while reaching out to new ones?

Professional n ewsletters help you build ongoing, long–term profitable relationships with each client, each buyer, seller, donor, funder, member, family — each and every individual on your mailing list. Even in this digital age people want to retain a few traditional forms of communication and familiar ways of connecting with the world around them.

Do you want to be highly effective, competitive and successful in reaching your new target audience and retaining loyal customers?

Do you seek a competitive edge? Whether monthly, quarterly, or bi–monthly, your printed, professional newsletter reminds your targeted audience, customers, clients and readers:

who you are

the important services and benefits you provide, and

that you’re still here, ever more successful at what you do.

Your printed newsletter reinforces awareness of your business or organization. Newsletters stick around offices and households far longer than the oh–so familiar ‘junk mail’ that everybody gets — and everybody tosses.

People are less likely to throw away a printed newsletter, particularly one from an organization, business or person they care about, know about from a positive personal experience, or feel connected to.

They’re even more likely to keep a professionally designed, printed newsletter longer when it contains a tasty new recipe, useful money-saving coupons, special discount offers, a list of helpful community resources, a calendar of upcoming events, recommended conference hotels, vacation getaways or travel destinations (perhaps found in a printed newsletter from an event planner or travel agent) — and always: interesting, relevant, brief articles.

To recap, your printed newsletter is a highly effective tool for:

• Marketing: Regular, ongoing outreach and communication to current or past customers and new clients (who can become new customers).

• Branding: High-level public awareness and customer recognition of your business or organization, your name and services.

• Relationship–building: Stay in touch. Keep customers and community members informed. Let them know you’re still aware of them. Ask them to stay in contact with you. Use your printed newsletter effectively as an interactive communication tool and feedback strategy — a strategy to increase both customer satisfaction and the ultimately important bottom line of your business.

An index of additional articles and tips on this site is available here. Resources for developing a website, obtaining a FREE domain are here.

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