Articles & Tips from Newsletters Plus NewslettersPlus Why Have a Newsletter? The Benefits of a Professional NewsletterDid you know the average consumer is exposed to more than 4,000 marketing messages a day? Will they remember yours?
Newsletters — when well–designed and typeset, well–written and properly edited for your target audience — are among the most economical, efficient, effective and under–used marketing, branding and audience communication tools available. Generic word processing templates no longer fit the bill or fill the need for today’s sophisticated consumer. Effective, attractively designed professional newsletters will help you present the desired information and image — a professional, successful image — for your business or organization. Websites are great (and more necessary than ever), but they aren’t the single answer to everything. Newsletters more than any other printed marketing materials last longer than a visit to a website. Newsletters bring new traffic and more visitors to your website. Published newsletters complement your website, reach new audience members, and reinforce your identity and brand (while bringing additional traffic and new visitors). Effective outreach combined with effective printed publications, especially newsletters, keep you in the forefront of your target audience's mind. Do you want to retain existing clients while reaching out to new ones?Newsletters help you build ongoing, long–term profitable relationships with each client, each buyer, each seller, each donor, each funder, each member, each family — each and every individual. Do you want to be effective, competitive and successful in reaching your target audience?Do you seek a competitive edge? Whether monthly, quarterly, or bi–monthly, your newsletter reminds your targeted audience, customers, clients and readers:
Professional, published newsletters reinforce awareness of your business or organization. They stick around offices and households far longer than the oh–so familiar ‘junk mail’ that everybody gets — and everybody tosses. People are less likely to throw away a newsletter, particularly one from an organization, business or person they care about, know about from a positive personal experience, or feel connected to. They’re even more likely to keep a newsletter around longer when it contains a tasty new recipe, a useful coupon, a calendar of upcoming events, recommended conference hotels, vacation getaways or travel destinations (in a newsletter from an event planner or travel agency, for instance), or a list of helpful community resources. To recap, your professional newsletter is a highly effective tool for:
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