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Perry Marshall: The Definitive Guide to Writing & Promoting White Papers

If you sell any kind of complex service, technology
or sophisticated product, a White Paper is the best way to
educate your customers about that technology.

You can use a white paper to build your credibility,
get free exposure in the press, attract new customers,
and drive new technology into change-resistant,
conservative markets.

Most white papers are either too technical (boring)
or too commercial (thin and cheesy) - but Perry Marshall has
written a guide that shows you how to strike the perfect
balance.

But what's most important of all, though, is
promoting and publicizing your white paper - because
the best white paper in the world is no good unless
somebody reads it!

Find out about Perry's Definitive Guide to Writing and Promoting White Papers.

Learn more about Perry Marshall's Free Adwords Course and
his Definitive Guide to Adwords here.

Perry Marshall's "Guerilla Marketing for Hi-Tech
Sales People" is an information-packed audio CD that
discusses 21 principles that you can use to eliminate
cold prospecting and wasted advertising dollars in today's
fiercely competitive B2B marketplace. Learn how you can get your
copy here.

There are lots of gimmicks and gee-whiz promises out there — almost everywhere it seems — but this page is dedicated only to recommending what works, not what 'promises' to work — information, resources and recommendations for what actually works based on what we've discovered, purchased and tried for ourselves — the authentic jewels among the thousands of hyped-sites and hundreds of big-talk, little-results products that have brilliant sparkle with little actual value.

It's true that you can probably do hours, weeks and months (or more likely, years) of research and find almost all the information in the above resources for free — however, during all that time, you will be missing out on the income that will more than pay for a couple hundred dollars of initial investment — lost income in order to save a few bucks — how wise is that? And even then, you won't find all the key information contained in these resources. Believe me, I already know this for a fact!

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